Abdallah Rady Data & BI Architect

Amazon E-Commerce KPIs, Executive Performance & Pricing Intelligence

Main Portfolio
AMAZON EXECUTIVE BI SUITE • C++20 • JAVA 17 • POWER BI DAX • JS ES2026

Amazon Catalog KPIs & Performance Intelligence

Comprehensive executive performance & pricing intelligence system engineered for Amazon's multi-category catalog (Air Conditioners, Appliances, Electronics, Fashion, Home & Kitchen, Fitness, Automotive, Grocery & Pet Supplies). Delivers real-time Bayesian sentiment scoring, price-band velocity diagnostics, and demand-elasticity simulation.

Amazon Commercial Performance Radar
94.2% Optimal
Top Revenue Sector All Electronics 31.4% GMV Share
Prime Buy-Box Readiness 68.5% SKUs Criteria: ≥4.3★ & ≥30% Off
Demand Velocity Leader Grocery & Gourmet 50.8K Avg Reviews/SKU
Markdown Efficiency 88.7 / 100 Elasticity Sweet-Spot: 42%
DAX & Vector Telemetry: 1.1ms
Min Rating ★ 1.0+
Active Catalog SKUs
65
100% Active
10 Sectors Target: Multi-Category
Weighted Customer Rating
★ 4.35
Simple: 4.35
Review-Volume Weighted Benchmark: ★ 4.20
Avg Promotional Markdown
42.8%
Save ₹6,420
Spread vs. MRP Max: 75.5% Off
Verified Review Volume
1.54M
23.7K / SKU
Cumulative Demand +18.4% YoY Velocity
Realized Avg Selling Price
₹14,120
MRP: ₹22,450
Net Realized ASP 62.9% of MRP
Est. GMV Revenue Proxy
₹14.8B
₹228M / SKU
Price × Demand Index High Liquidity
Prime Buy-Box Readiness
66.2%
43 / 65 SKUs
SKUs ≥4.3★ & ≥25% Off Top Conversion Tier
Performance Health Score
86.4
Grade: A+
Composite BI Index Saved: ₹541K/unit

Category Discount vs. Weighted Rating Matrix

Click any category bar to filter the entire intelligence suite

Avg Discount % Weighted ★
💡 Insight: High-ticket Appliances have 38% avg discount with 4.35★ stability. DAX: SUMX(Ratings * Reviews)

Catalog Discount Tier Distribution

Segmentation by promotional markdown depth

3 Active Tiers
Avg Markdown 42% 65 SKUs
Aggressive markdowns (>50%) drive high review velocity

Discount % vs. Customer Rating & Demand Cluster

X-Axis: Discount % • Y-Axis: Rating (★) • Bubble Size: Review Volume (Hover to inspect)

Optimal Zone: ≥35% Off

Top Value-for-Money Deals

Ranked by composite Deal Score (Discount × Rating × log₁₀ Reviews)

Top 5 SKUs
Click any product to open full telemetry

Price-Band Performance & Demand Velocity

Analyzing how price positioning affects review velocity and customer satisfaction

4 Price Tiers
Budget & Mid-Tier items generate 78% of unit review volume; Premium drives 64% of GMV. Pareto 80/20

Amazon Top Brand Equity & Performance Index

Leading brands ranked by verified customer demand, weighted rating, and promo efficiency

Brand Benchmark
Click any brand card to filter the dashboard by that manufacturer
Executive Departmental Audit

Amazon 10-Sector Commercial & Operational Performance Scorecard

● Optimal (Score ≥85) ● Strong (75–84)
Amazon Sector Active SKUs Avg MRP Realized ASP Avg Markdown Weighted ★ Demand Volume Est. GMV Share Health Index Strategic Role